The Execution Stack
This is what designed execution looks like.
Seven functions. Each one maps to a specific breakdown point in your pipeline. No philosophy. Just the work.
Execution Dashboard
Q1 2025 · Live
Pipeline Value
+24%$2.4M
Win Rate
+8pp42%
Stage Velocity
-33%12.4d
Meetings
+45%847
Revenue Trajectory
LIVEExecution Pipeline
3.2% conversionSignal
Qualified
Tier Encoded
Reinforced
Stage Lock
Closed
Where We Operate
Seven functions.
Each one maps to a specific breakdown point in your pipeline.
You know exactly which accounts you want. You can’t get into them.
ABM without tier logic and reinforcement architecture is just expensive awareness. We build the program that gets SalesFramer — and keeps it — inside the evaluation window of your highest-value accounts.
Relevant Signal
7–21 days
Reinforcement window before intent decays in this function
What we do
- Target account selection and tier encoding — Tier 1 enterprise down to Tier 4 emerging
- Buying committee mapped per account — decision-maker, champion, blocker, and what each one cares about
- Persona-aligned activation across LinkedIn and email per tier
- Structured reinforcement within the 7–21 day window before intent decays — timed, not ad hoc
- G2, Capterra, and Crunchbase presence synchronised to active evaluation cycles
- Retargeting architecture triggered by account behavior — not impressions
What changes
Target accounts start moving. The right people know who you are before you reach out — so when you do, it doesn’t land cold.
You know exactly which accounts you want. You can’t get into them.
ABM without tier logic and reinforcement architecture is just expensive awareness. We build the program that gets SalesFramer — and keeps it — inside the evaluation window of your highest-value accounts.
What we do
- Target account selection and tier encoding — Tier 1 enterprise down to Tier 4 emerging
- Buying committee mapped per account — decision-maker, champion, blocker, and what each one cares about
- Persona-aligned activation across LinkedIn and email per tier
- Structured reinforcement within the 7–21 day window before intent decays — timed, not ad hoc
- G2, Capterra, and Crunchbase presence synchronised to active evaluation cycles
- Retargeting architecture triggered by account behavior — not impressions
What changes
Target accounts start moving. The right people know who you are before you reach out — so when you do, it doesn’t land cold.
Relevant Signal
7–21 days
Reinforcement window before intent decays in this function
execution proven in practice
Execution in Numbers
One client. These are the numbers.
Directional signals from Shufti — a global compliance SaaS engagement. Non-confidential. Structural results only.
2.7M+
LinkedIn impressions across persona-segmented campaigns
ABM · LinkedIn activation
Shufti global compliance SaaS, 2024–25
45%
Engagement lift after persona-tight activation pivot
24%
MoM audience growth during structured reinforcement cycles
~70%
Of booked meetings touched by multi-channel reinforcement
7–21 days
Reinforcement window before intent decays
3.2%
Qualified pipeline conversion rate
4 weeks
Pilot to working system
* Directional metrics only. Confidential data excluded. → Full case study
The Intelligence Layer
Before anything gets built — you need to know exactly who you’re selling to.
The ICP Research Package is a standalone deliverable. No pilot commitment. No engagement required. It’s the intelligence layer that makes every downstream execution function faster and more precise — and it’s where most of our engagements actually begin.
Most engagements begin here.
What’s included
- —30–50 target accounts identified and qualified against your ICP
- —Buying committee mapped per account — decision-maker, champion, blocker
- —Entry angle per account — the specific hook that opens a conversation
- —Competitor landscape mapped to your positioning gaps
- —Market or regulatory triggers relevant to your ICP’s current buying environment
Output
An account intelligence package your outbound, ABM, or sales team can activate immediately.
Investment
Scoped on the diagnostic call.
The Pilot
Four weeks. $1,500.
A working system.
No retainer upfront. No six-month commitment. The pilot is a fixed-scope, four-week engagement scoped to the function that’s breaking most visibly in your pipeline. You end with a deployed system, full documentation, and something that runs with or without us continuing.
W1
Diagnostic
- Audit the specific execution layer
- Map what exists and where it breaks
- Agree precise scope of what gets built
Output: Documented execution gap analysis and build scope.
W2–3
Build
- Design and deploy the system
- Sequences, gate logic, ABM architecture
- Built to your ICP and sales cycle
Output: Deployed execution system, configured and tested.
W4
Operate & Hand Over
- Run the first execution cycle
- Document everything end to end
- Deliver a system that works independently
Output: Full documentation. You own it entirely.
Where every engagement starts
- 4-week fixed scope
- One execution function built and deployed
- Full documentation — yours regardless of what comes next
- Direct founder access throughout
$1,500
Fixed fee, agreed before we start. No ambiguity. No scope creep.
If you want to keep going
The pilot ends with a working system. If you want us to keep operating it — running outbound, maintaining qualification discipline, managing ABM cadences, iterating the pipeline architecture — we move to a monthly retainer.
Execution only. Not strategy. Not advice. We operate.
- Month-to-month, no lock-in
- Scope defined at the start of each month
- Fractional embed included — pipeline reviews, CRM ownership, weekly execution calls
- Direct access throughout
Sound Familiar?
Your pipeline looks full but revenue isn’t following it
Deals were warm three weeks ago and have quietly gone cold
You can’t explain exactly why last quarter’s forecast was wrong
Your team is working harder and the numbers aren’t moving
Inbound is coming in but SQL means something different to every rep
You’ve hired, tooled up, and run campaigns — the pipeline is still unpredictable
If two or more of these are true — that’s where we start.
What We Work In
We work inside your existing stack. No vendor lock-in. No tool dependency.
The diagnostic call is where it starts.
Thirty minutes. We look at your current pipeline, map where execution is breaking, and tell you which function to engage first. If the pilot makes sense, we scope it on the call. If we’re not the right fit, we’ll tell you directly.
No pitch. No deck. Just a direct look at what’s broken.